People choose keywords that are descriptive of their website, but the problem with that is the average users just may not search those terms or those terms may be far too broad, giving the user thousands of results to sift through.
For instance, if you have a site dedicated to load cell calibration, you might discover that the search term “loadcell” works like a charm because a search engine can’t split the word. However, searching “load cell” does not work as well because the search engine can bring up results for the individual words, rather than the entire phrase, even though it uses the main website keyword.
Choosing the right keywords can make or break you, affecting your rankings in search results on search engines like Google or Bing. If you are having trouble deciding on which keywords are the most effective, there are several websites and tools available to help.
Using Keywords Correctly
This one seems like a no-brainer, but it’s important to make sure you are consistently using the right keywords within the content itself … but don’t overdo it. A keyword density of 2-4% is ideal. Anything under won’t be seen by search engines and anything over will make the content look fake.
Search engines shy away from keyword-stuffed copy, in fact, they rank sites like these lower. After all, the search engine users want information, not copy with a bunch of keywords that don’t make sense.
Using boldface or highlighting certain words or phrases will increase the opportunity for search engines to find them. Also, don’t underestimate the importance of using various headings and titles, as those are picked up by a search engine more often than general content.
Flash used in Moderation
Flash elements can be attractive on your website and add user interactivity, but can also be detrimental if overused.
The reason it’s dangerous to have only flash-based content is that the information on your site would be located in the flash file that cannot be read or indexed by search engines. A search engine can’t locate your website and you won’t show up in search results.
If you want a Flash-based site, then you should also provide an HTML alternative, so it’s easier for search engines to locate. It’s a better idea to incorporate a few flash elements, say a header, while keeping the rest of your keyword content in HTML.
Consistency and Maintenance
It’s a common misconception that once you have optimized your site, you’re done. This is a crucial mistake many companies make.
By keeping your content, tags and URLs fresh, you have a better chance of holding on to a top ranking in search engine results. If your information goes stagnant, but your competition continues to update their site, your ranking will slip. Keep a close eye on what your competitors are doing to make sure you can maintain the status quo, or in some cases, find ways to out do them.
Having a Strong URL
A good URL is one of the most overlooked, yet important factors in SEO optimization. Many companies don’t put keywords in their site URL, which loses hits in search engines.
But if your site has a well-established URL, don’t change it. Instead, create a sister site with the keyword-rich URL, along with new, keyword-rich content. That way, you’ll have even more chances of showing up in search results.
Now that you know a little bit about SEO, consider learning more about load cell calibration and other load cell related information. Post written by guest blogger Shane Jones.
Recent Comments